Blogging to raise awareness: the DrugScope experience. This straightforward report gives the details of how DrugScope went about implementing a blog, DrugData Update, to keep their website visitors better informed of daily additions and changes to their article database. I like who this case study lays out their market, their intended content and how they intend to provide focus for their expected audience. The result is definitely an information-conveying blog. The blog was launched in October 2005.
Found via Talking KM, which "has been created to talk about issues relevant to the sharing of knowledge in the NHS."