This website covers topics on knowledge management, personal effectiveness, theory of constraints, amongst other topics. Opinions expressed here are strictly those of the owner, Jack Vinson, and those of the commenters.

If I'm going to advertise, it should be relevant

Ross McKillop of Simplehelp was offered paid advertising on his blog by "James" and decided to decline after some consideration: When not to accept advertising

I was recently approached by someone who wanted to buy $550 worth of advertising on Simplehelp, and ended out turning them down. After seeking the advice of a number of other bloggers, here’s why I said no.

I received a similarly-structured offer at the beginning of September.  The idea was to insert some text into my website (on specific pages) in return for a payment.  The offer included reference to other websites who are already doing this.  When I checked the example advertising, it became clear that it was NOT context-sensitive and would not add value to my website visitors.  So, I declined.  I know other bloggers have received a similar offer.  Interesting.

As website visitors know, I am currently using Google's AdSense to display context-sensitive ads on my blog.  Anytime I happen to notice the ads, they are usually something to do with knowledge management, or other topics on which I write.

[Written at 30,000 feet, along with the previous entry.]

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