Advertising is not a topic I normally worry about, but somehow the topic of "Seducing Strangers: How to Get People to Buy What You're Selling" by Josh Weltman goes beyond just about advertising.  I like to think that this topic can be thought of beyond purely advertising into other areas where one might need to get people to "buy."

Ajai Kapoor has a nice piece on LinkedIn Pulse where he says, "Please STOP planning ... Really."  He recounts the familiar challenge of plan / don't plan.  Plan because we want to direct our efforts into the right places to achieve some goal.  But don't plan because plans never survive contact with the enemy.