All in business

Advertising is not a topic I normally worry about, but somehow the topic of "Seducing Strangers: How to Get People to Buy What You're Selling" by Josh Weltman goes beyond just about advertising.  I like to think that this topic can be thought of beyond purely advertising into other areas where one might need to get people to "buy."

Jason Jennings' book Less is More: The main idea: focus. Focus on one thing - one thing for the long term, not one thing this quarter. And that one thing is the big idea of the organization - why is the organization on the planet? That big idea sets the direction and the yardstick by which everything is measured.