This website covers topics on knowledge management, personal effectiveness, theory of constraints, amongst other topics. Opinions expressed here are strictly those of the owner, Jack Vinson, and those of the commenters.

Starting a Product Management Manifesto

A couple weeks ago Adam Bullied put together an initial draft of The Product Management Manifesto.  It contains two major pieces: a philosophy (definition?) and a set of fundamental activities.

His basic definition / philosophy of product management is

Product management is the function of serving as a proxy to a defined set of markets (or market segments), in order to be able to ensure appropriate product creation, and ongoing product health and quality for those markets throughout a product’s entire lifecycle, until end of life.

I read the definition a couple times before it started to make sense.  I like the "ongoing product health and quality" line.  My read of this is that Product Managers shepherd a product through its creation and its entire life, all with the customers in mind.  Product Managers don't typically come up with a product and throw it into the market without understanding of what the market needs.  (This immediately makes me wonder: how do those "unknown needs" products get launched - most likely without the more formal processes of product management.)

After this basic definition, Adam lists a bunch of "fundamentals" that start to flesh out the definition and activities of Product Management:

  1. Understand the Problem
  2. Know Who It's For
  3. Ascertain Appropriateness or Health
  4. Develop a Clear Picture of the Future
  5. Execute in Concert
  6. Shepherd and Adapt Based on Feedback

If you are interested in Product Management, have a look at the original and provide your own commentary (as a comment or on your own space).

Kelman on Knowledge management 2.0

No one will share with an idiot