This news has been trickling out for more than a year, but I just received the alumni magazine from Penn Engineering, and it highlights the establishment of a cross-disciplinary program in Market and Social Systems Engineering in the engineering school. I assume this is related to the research in "network science" that received major funding last year.
Here are some of the press releases / articles I found on a quick hunt for information.
Penn Engineering Launches First Program in Market and Social Systems Engineering (the article in question):
The University of Pennsylvania has launched a first-of-its-kind program that will prepare students to shape the technologies that underpin Web search, keyword auctions, electronic commerce, social and financial networks and the novel and unanticipated markets and social systems of the years ahead.
The University of Pennsylvania School of Engineering and Applied Science has received a $7.5 million, five-year grant to improve basic understanding of network science, an emerging field of research seeking the unifying principles that govern the diverse networks that make up the economic, political and social cores of the 21st century. From Facebook and the Internet to gene regulatory networks and financial markets, there is a rapidly growing demand for new knowledge to analyze, design and operate next-generation networks.