The concept is new to me, yet seemed rather familiar. And as I listened to Francis talk about the idea, I couldn't help but reflect on the ideas in The Social Life of Information, which I had been reading at the same time. I'm sure there is much more to this concept, but at the high level it seemed to me that there must be balance in the way one approaches questions of business. And that's exactly the view in Social Life of Information: look at the business holistically, not with tunnel vision.
I found this on recommendation of my intuitive friend, Ben Wechsler.