All tagged change management

Neil Rackham’s SPIN Selling was written back in 1988. Does it still make sense? The obvious thing for me in re-reading and discussing the book with some colleagues is that the concepts apply more broadly than only sales environments. In any large change project, the change agents are always selling - working to make the change happen and make that change become an embedded way of operating.

This reading’s key takeaway: Practice!

Change management is always an entertaining topic. It usually starts with some version of "they don't want to change" and then variations on how to make it work. Thinking about it a little more, it's not that people always resist, but there is something about the change that doesn't work for them or maybe they don't understand. Maybe it's time to step back and take a look at their perspective.