This website covers knowledge management, personal effectiveness, theory of constraints, amongst other topics. Opinions expressed here are strictly those of the owner, Jack Vinson, and those of the commenters.

Ghost blogging is unethical

Ghost blogging - the process of writing a blog in someone else's place - is just not right.

Strong language.  Do I mean to push so hard?  I don't have a problem with ghost writing per se.  It's just that my idea of a blog is open and connected.  Ghosting feels like it breaks that bond.

The topic has been bouncing around a bit, along with Dilbert's entertaining look at it.  Luis Suarez writes about the issue in 5 Reasons Why Ghost Weblogging for CEOs Is Not Such a Good Practice with a number of links and references. 

While Luis goes into great detail, his five reasons are something to consider.  Here are his 5 Reasons Why Ghost Weblogging for CEOs Is Not Such a Good Practice:

  1. Trust.
  2. Authenticity - the real you.
  3. It will no longer be your own Personal Knowledge Management tool.
  4. Faking relationships.
  5. Lack of passion, involvement (and trust).

All of these elements, barring #3, are about making a real connection with people.  And this is what blogging does.  The human face of a blog makes the company behind the human seem more reasonable and understandable.  When an intermediary sits between the company and the public, that connection is much harder (impossible) to establish.  

#3 gets me for reasons related to the idea of a blog as a personal knowledge repository and history of thoughts and ideas that I have as an individual.  Not all blogs are meant to be knowledge-logs, so this issue isn't nearly as strong for me in this context.

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