This website covers knowledge management, personal effectiveness, theory of constraints, amongst other topics. Opinions expressed here are strictly those of the owner, Jack Vinson, and those of the commenters.

Bly's Theory of Blogging

My friend, Noreen Kelly, pointed me to Bly's Theory of Blogging:

I am obsessed with not wasting time and being as productive as I can.

After all, my income is directly linked to my ability to produce quality work at a rapid rate.

This November will mark the 3-year anniversary of the launch of this blog, and the experience has led me to Bly’s Theory of Blogging and Personal Productivity, which states:

“Personal productivity is inversely proportional to time spent blogging.”

He then goes on to say that spending more than 10 minutes a day is "way too much time reading and writing on blogs."

I have heard variations on this one before.  It is true that blogging (and reading) takes time.  And sometimes I spend what seems like a lot of time doing those things.  If I were to measure everything by the yardstick of productivity-as-making-money, then I could be spending more time elsewhere. 

However, blogging and similar pursuits are not about productivity in that sense.  There are a wide variety of reasons that I invest myself in this sphere.  I'm sure you can come up with your own list, but here are a quick few from my perspective:

  • Keep up with news in my business area.
  • Participate in conversations related to my business.
  • Put me out into the world to demonstrate my expertise.
  • Explore news avenues of thinking in topics related to my work.
  • Keep up with news from and about my clients.
  • Keep up with news from my friends and colleagues.
  • Keep up with general news and developments in my varied interests.
  • Oh, and it is fun!

I can't even write a post like this in ten minutes.

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